opportunity to return information associated with that video. Furthermore, VideoID also leverages facial recognition and product ID algorithms to identify people and objects within those videos to also return relevant or similar content from an existing database.

VideoID helps advertisers do extra product placement based on pre-recorded video, live video facial recognition, or general product identification. Furthermore, VideoID also enables the first step in BRM's scene-to-sale related to the identification of the scene that the user is currently viewing.

content related to that appliance such as instructional videos, specifications, user reviews, and other content related to that appliance. This effectively turns the AR experience into a personal shopping concierge that accompanies the user throughout the store.

Another example is digital object placement. We can thus generate virtual sunglasses, place them on the user's face, and allow side movements to allow the user to see it from various perspectives. Or, we can also enable users to upload a picture of their living room, and start decorating it with digital furniture, thus enabling the user to see what their room would look like with the given furniture.

The AR modules provide significant value in themselves, augmenting the objects users tag with additional information without losing sight of the original item. These modules also feed into Tribal's BRM with information as to what items were most interesting and valuable to the user, further adding to their profile information.

With our mobile TV module, our clients can centralize and extend the life of all their video content (e.g., from sponsorships or commercials) in a dedicated digital TV channel that provides exclusive media and that rewards users for their engagement. For example, a company can place all of its videos (TV commercials and sponsored events such as concerts or sporting events) in a single digital TV channel where users can enjoy content related to those sponsorships and products.

Our Mobile TV module feeds user data into the BRM engine to reveal the user's media preferences, thus allowing the company to serve them or target them more effectively by providing more of such entertainment.

We understand the true value of event marketing — it’s not simply about placing brand identities and logos for consumers to see; it’s about high-impact one-to-one interactions that touch consumers in ways they never forget.

How do these activations help your brand? Every interaction we design authentically integrates the consumer into the action and showcases our clients’ brand and product messaging. Consumers are immersed in a branded entertainment experience — one with digital keepsakes they not only cherish but feel compelled to share. It’s an equation that starts with a memorable, robust one-to-one experience for consumers and ends with those same consumers initiating their own viral marketing push, ultimately driving brand loyalty and revenues.