marketing campaign information, as well as comprehensive user profiles.

BRM can track user engagement and user data from various channels including mobile, TV, online video, billboards, print catalogues, and social networks through a mobile smartphone application that leverages BRM mobile data collection APIs. Tribal Technologies has deep expertise developing these mobile apps, but they can also be built by other third parties on behalf of the client. Users are incentivized to share their interactions with the brand through our BRM Points and Rewards module that enables them to accumulate points they can redeem for both virtual and physical goods.

Campaign and user insights are displayed through the BRM Analytics dashboard, which summarizes information that marketing executives can leverage to optimize their marketing campaigns. Furthermore, they can use the BRM Mobile Messaging Platform to reach out to users participating in the given campaign directly through to their mobile devices by either an SMS or a push notification.

Tribal's BRM runs on the cloud, and can also integrate with an enterprise CRM database through various data ingestion mechanisms.

shared that "scene" over to their social networks and the resulting total brand lift exposure, and how many users ended up completing a campaign goal such as a purchase (enabled by integrating BRM with the enterprise's CRM database).

Through the BRM Points and Rewards module, users are incentivized to share their psychographic profiles. This includes entertainment preferences, interests and activities, social media interactions, geographical information, and brand engagements. This allows brand managers to know who their target users are, so they can better serve them and reach them via channels that align with their tastes and preferences.

Furthermore, BRM enables the identification of the brand champions -- users who influence others' purchases through social media. Brand managers can then reach out and empower these brand advocates, and help them amplify their message -- effectively connecting with their best salesforce.

By leveraging BRM, a marketing campaign can be always fresh and relevant. Given that insights are real-time, media content and prizes can be customized to individual users' preferences, making sure that the user remains engaged for the duration of the campaign, and beyond. It also provides data as to what campaign elements are not working so these can be improved or discarded.

For more specific information on what BRM can do for you, visit our Case studies or the respective Market Solutions section.

who may or may not be existing customers; (2) BRM also aggregates psychographic data, including entertainment tastes, preferences, interests, associations, and social media activity; and (3) BRM makes data actionable by providing a direct path to user's mobile devices through SMS, MMS, or push notifications.

When BRM integrates with CRM, it can complete the cycle all the way to the purchase history (leveraging CRM data). Therefore, both systems can happily co-exist and in many cases, it makes sense to integrate them to allow maximum understanding of the impact of marketing campaigns on actual purchases, as well as the full user view including purchase histories.