BRM Platform
This whitepaper introduces the notion of Brand Relationship Management (BRM) as a
means to effectively engage consumers pre-sales, during sales, and post-sales
through a fair exchange of value. Consumers are willing to reveal
While BRM and CRM differ in many ways, they are actually very complementary
technologies and approaches to engaging consumers. This whitepaper explores
the differences between Tribal's BRM engine and traditional CRM systems,
One of Tribal's core enabling technologies is VideoID. This whitepaper introduces
visual search as a concept, describes the high-level technical requirements for it
to work, and provides insights on visual search as
