Helping Powerful Companies in Automotive, Entertainment, and Retail
Serving a multinational automaker, Tribal Technologies helped introduce
innovative rear seat entertainment that leveraged passengers' own media
collections, further providing digital, personalized content based on
the user's
tastes and preferences. Tribal Technologies' Mobile TV and BRM systems integrate
to engage consumers with relevant content, while providing the analytics and insights
to understand who drives their cars and continue engaging them post-sales.
At one of America's largest retailers, Tribal Technologies helped roll out a mobile
marketing program that engages their users in all aspects of their lives including
their digital living room, the in-store shopping experience, and even at entertainment
venues sponsored by the company. Through Tribal's BRM system, the company gains deep
insights on user behavior, intention to purchase, and what engages them at the moment.
With this insight, BRM also provides a direct path of communication to the users in a
way that is not spam, but highly relevant.
Working with the management team of one of the hottest country music artists, Tribal
Technologies rolled out a mobile engagement experience with Augmented Reality functionality,
social media, and tons of exclusive digital content. Through Tribal's BRM system, this
entertainment management company is able to adjust content in real-time based on what
appeals to their users, send highly relevant concert offers based on activity and word-of-mouth
marketing, while receiving deep insights on users' demographic and psychographic data that
enables other commercial partnerships.